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March 26 2017

Square vs. Landscape Video – $1.5K Worth of Experiments: Here's How They Compare

In an effort to get to the bottom of what makes videos successful on social media, we set out to answer two not-so-simple questions:

  • Where does video perform best?

  • In what format does video perform best?

What we found is that there are so many ways to go about it! Video format, length, content, captions, and graphics (to name a few) all play a big part in the success of your video content.

But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9).

That’s a lot of space! And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of.

So we teamed up with the video experts at Animoto to test (and test again) the hypothesis that square video would perform better across the board on social media than the traditional landscape video.

The results were fascinating!

We’re excited to dig in and share our research with you along with several actionable takeaways for marketers looking to up their video marketing game in 2017.

Let’s do this!

We’ll be talking a lot about great video marketing tools in this post. Our two must-haves are Animoto for video creation and Buffer for sharing. Feel free to grab a subscription from each before we get started. We’ll be mentioning them a lot below.

On Going Back

Seeking that balance of adventure and comfort.

March 12 2017

What are your top three tips for getting the most out of your stash?

Stay organized! An organized stash means that it's easier to find everything when you want it, and you have a good idea of what you have to begin with. Get rid of products that you don't like or reach for because they just act as clutter. Don't be afraid to mix and match products or layer different finishes or colors to customize a shade!

March 05 2017

The Annual Amarone Tastings: Who Was There, Who Was Not, and Why

Tasting the new vintage... and understanding the notable absences.

L'Oreal Perfect Cell Renewal Rosy Tone Moisturizer Giving Your Skin a Naturally Rosy Glow!

L'Oreal Perfect Cell Renewal Rosy Tone Moisturizer ($24.99) currently has my eye as the promise of a naturally rosy glow from my moisturizer. This new new moisturizer was created with mature skin types in mind and contains rosy pigment to instantly give your skin back it's rosy glow. The tinted moisturizer also gently exfoliates dull, drier skin while stimulating surface cell renewal with Imperial Peony Extracts and LHA.

You'll instantly see a rosy glow from the moisturizer but the gentle exfoliating action that moisturizer provides will help to keep that glow.

I'm noticing more and more tinted moisturizers pop up this season. Philosophy Renewed Hope In A Jar Skin Tint is yet another one that's popping up although this one promises coverage not a rose tint.

Does anyone love the idea of this in theory but cringes at the thought of using it? I can't picture myself rubbing a moisturizer with a rose tint ALL over my face. I mean I don't want my entire face to have a pink tinge to it.


I'm still going to try it!

L'Oreal Perfect Cell Renewal Rosy Tone Moisturizer is available now at,,, and

The post L'Oreal Perfect Cell Renewal Rosy Tone Moisturizer Giving Your Skin a Naturally Rosy Glow! appeared first on Musings of a Muse.

March 02 2017

February 26 2017

Bobbi Brown Art Stick Liquid Lip for Spring 2017

Proof positive that Clinique and Bobbi Brown have the same parent company today in the form of the new Bobbi Brown Art Stick Liquid Lip. Remember yesterday's post about the new Clinique Chubby Plump & Shine Liquid Lip Plumping Gloss? These new Bobbi Brown Art Stick Liquid Lip Pens should look familiar!

The packaging might look the same but Bobbi's formula is apparently a pigmented liquid lipstick with eight hours of wear and a semi-matte finish. Sephora says they are a squeeze tube but they look like a click pen of sorts to me. I'm wildly curious about them to say the least! Clinique version is way cheaper though at $17 bucks versus Bobbi's at $28 but hey, Clinique's also seems to be sheerer.

What do you think?

I think I might try at least one! There are 16 shades total and some of the reds and nudes are calling my name.

Yes, please.

Available now at

The post Bobbi Brown Art Stick Liquid Lip for Spring 2017 appeared first on Musings of a Muse.

Yay or Nay: Too Faced Better Than Sex Mascara

I remember when Too Faced Better Than Sex Mascara launched with it's edgy name and promise of ink black lashes that are fuller, longer, and sexier. I love Tarte Lights, Camera, Lashes and I consider it my holy grail mascara but I have to admit I'm still searching for that one mascara that will really rock my world. I haven't quite found it yet.

I noticed that Too Faced is starting to repromote Better Than Sex on Instagram. I swear, they spend so much time promoting this mascara it boggles my mind. Almost every season they trying to rev up interest in it.

Needless to say when it first released I felt positive Too Better Than Sex Mascara would be incredible.

It's a nay for me. It's way over marketed in my opinion and the results are mediocre. The formula is a bit messy to work with and clumps my lashes up. Yak!

What was your experience like with Too Faced Better Than Sex Mascara?

I know it has a crumb load of fans but I'm simply not one so it's a nay for me.

How about you?

Yay or nay?

Do share!

The post Yay or Nay: Too Faced Better Than Sex Mascara appeared first on Musings of a Muse.

Fresh Sugar Lip Treatment Perfecting Wand Launches

Fresh Sugar Lip Treatment Perfecting Wand ($24) is a new exfoliating lip treatment that gently buffs away dead skin cells on your lips with a moisturizing sugar formula that promises to provide up to six hours of moisture. The formula is infused with loofah oil which helps to fight dryness as well as cupuaçu and mango butter, black current seed and grapeseed oils.

This is actually a leave on treatment and the applicator tip act to gently massage lips and buff away dryness as the formula hydrates and smooths. It reminds me a bit of the Pixi Nourishing Lip Polish. I actually kind of love the idea of gently buffing my lips during the application process as it’ll likely give me that just bitten look. Beauty confession, I totally bite my lips a little before applying gloss to get the blood flowing and to plump them up a bit. It kind of gives them a bee stung look! This treatment is a lot less easier though

February 05 2017

Kat Von D Muneca & Ludwig Everlasting Liquid Lipsticks

Kat Von D Muneca Everlasting Liquid Lipstick ($20.00 for 0.22 fl. oz.) is a light-medium, peachy coral with a matte finish. It had semi-opaque pigmentation, which was buildable to opaque coverage if I applied two distinct layers. The consistency was thin, prone to streaking, and while I typically find that the formula self-levels while drying down, it did not with this shade. It lasted for five hours on me and faded more noticeably from the center of the mouth–a lot shorter in wear than the majority of the range. The consistency also seemed thinner and more watery to me. The Continue Reading…

January 29 2017

Chanel Camelia de Chanel Illuminating Powder

Chanel Camelia de Chanel Illuminating Powder ($70.00 for 0.21 oz.) is a light, golden beige with warm undertones and a soft, sparkling sheen. There was both finer, more luminous shimmer and slightly larger, more noticeable sparkles in this product. Chanel says the formula is supposed to be a “sheer highlighting powder.” The texture was fairly smooth, not at all dusty or powdery, and denser but not stiff or difficult to get product onto a brush. The included brush certainly worked for applying to the face, though I still preferred a myriad of other highlighting and blush brushes in my arsenal. Continue Reading…

Chianti Classico looks forward to Chinese year of the rooster

Chianti Classico producers hope that the new Chinese year of the rooster can help them to reach more wine drinkers in China.

chianti classico black rooster Chianti Classico’s black rooster emblem has deep historical roots.

Tuscany’s Chianti Classico wines are known for their black rooster emblem that appears on the bottle neck, and the symbol is used widely by the regional wine council for marketing.

Chinese new year 2017 heralds an opportunity for Chianti Classico in China, as the lunar calendar moves into the year of the rooster from the monkey.

‘We know that 2017 is the year of the rooster in China and we will certainly try to take advantage of it,’ said Silvia Fiorentini, head of marketing for the Chianti Classico Consorzio.


The Consorzio is planning education seminars in China this year.

'We know that “education” in this market is very important and the black rooster logo is really very helpful for us to help consumers identify our products,’ Fiorentini told and

The rooster emblem has been associated with the Chianti area for around 700 hundred years, dating to a fabled horse race between two rival knights, one from Florence and one from Siena, according to the Consorzio.

Italian wines saw strong growth in shipments to China in 2016.

Exports rose by 39% in value to US$114 million and by 14% in volume versus 2015, according to the latest Chinese customs figures released this week.

China is still a 'secondary’ market for Chianti Classico at present, but Fiorentini said that she expects this will change. 'We have good growth prospects for the future and for this reason we will keep on investing [there].’

Italian winemakers have been boosted by online retail giant Alibaba pushing their wines harder in 2016.

Alibaba’s billionaire founder may own châteaux in France’s Bordeaux, but he chose the Vinitaly 2016 show to announce his commitment to growing wine sales.

Other winemakers and estates have previously sought to take advantage of the Chinese zodiac, such as Mouton Rothschild during the year of the ram – or sheep or goat – in 2015 and Cheval Blanc in the year of the horse in 2014.

Related stories:

Chinese new year, chinese zodiac

Matteo Renzi (right) and Francois Hollande in Paris in 2015.

Italian wine 'better than’ French, says Italy’s PM

Matteo Renzi wine comments cause stir in French media Matteo Renzi said during the Vinitaly trade show in Verona last…

Jack Ma, founder of Alibaba and owner of Château de Sours

Jack Ma plans new Alibaba wine sales day in China

Jack Ma confirmed speculation in the trade about a new, annual Alibaba wine sales day on 9 September during a…

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The post Chianti Classico looks forward to Chinese year of the rooster appeared first on Decanter.

January 27 2017

January 22 2017

Brand New Spring 2017 Makeup Picks for $20 and Under at Sephora

Welcome to the New Year which means you’re likely broke thanks to the Holidays not to mention the upcoming tax season! I rounded up some brand new Spring 2017 Makeup Picks for $20 and under that you can grab up right now at so, your wallet won’t cry too hard when you’re indulging in new beauty.

Take a look!

Tarte Girls Just Wanna Have Sun Bronze & Sun Set $17

Winter is here so it might be hard getting a healthy glow! This set will get you there fast without having any sun at all!


  • Brazilliance PLUS+ Self-Tanner (1.7 oz)

  • Brazilliance Self-Tanning Face Towelette (0.045 oz)

  • Better Bod Bronze & Contour (0.05 oz)

  • Amazonian Clay Waterproof Bronzer in Park Ave Princess (0.11 oz)

Tarte Scrub Clean Cleansing Set $12

Try some of Tarte’s newest skincare offerings in this new set that includes their Cleansing Cutie Scrublett, a mini size of their new Rainforest of the Sea Deep Dive Cleansing Gel and a mini FRXXXTION Stick Exfoliating Cleanser.

Bite Beauty Agave Lip Balm $18

Dry lips, chapped ones? This new soothing lip balm has an ultra hydrating formula courtesy agave and rare Madagascan vanilla CO2 extract to get your lips smooth, soft, and moist.

Sephora Sweet Balm $6

These inexpensive lip balms will give you a touch of color, a kiss of shine, and a bit moisture without breaking the bank!

Sephora Brush Meets Comb Hair Brush Cleaner $10

Hair building up in your brush? To the point you can maybe make a wig with it? Use this rake-like tool to get all that build up out of your hairbrush!

Marc Jacobs Fragrances Daisy & Daisy Eau So Fresh Mini Gift Set $20

Need your fix of Daisy? This pretty little set gets you 2 travel friendly 0.13 oz Daisy and Daisy Eau So Fresh fragrances!

Sephora Eggspert Mini Sponges $12

Need some new sponges? This set gets you 6 multi-colored sponges that come housed in a cute egg carton for storage.

Histories de Parfums The Discovery Collection $20

Discover the joys of this niche house’s beautiful fragrances with 10 x 0.07 oz mists.

Clinique Pep-Start Daily UV Protector Broad Spectrum SPF 50 $19.50

Need a new SPF? This one gets you high sun protect in an ultra-lightweight formula with a universal perfecting tint as well!

Tarte Wide Awake Eye Set $12

Get your eyes look fab with this cute little set from Tarte that includes 1 pair of Pack Your Bags 911 Undereye Rescue Patches, a deluxe size Maracuja C-Brighter Eye Treatment Eye Cream, and a mini Lights, Camera, Lashes Mascara!

All these are available now at


The post Brand New Spring 2017 Makeup Picks for $20 and Under at Sephora appeared first on Musings of a Muse.

Guerlain Le Petite Robe Noire Universal Tinted Gel is Simply Darling

As a fan of La Petite Robe Perfume I must admit this darling Guerlain Le Petite Robe Noire Universal Tinted Gel, Rosy Cheeks And Lips ($35) has caught my eye! Guerlain houses it’s adorable new cheek gel in a tiny replicate of the bottle that you likely know and love from the La Petite Robe fragrance.

The two-in-one gel formula can be used on your lips or your cheeks to create a pretty pink shade. The universal shade reacts with your pH level to adapt to your skin tone and create a unique pink. Ahem, we all know how that works out but it doesn’t take away from the fact that this is simply darling!

Guerlain Le Petite Robe Noire Universal Tinted Gel is available now at

By the way, Guerlain La Petite Robe Noire Essence de Parfum Intense is back in stock and available at and For a while, it disappeared or was showing as back order. I’m having tea at the Rotunda later today and kind of hopeful I can grab a bottle in store. Wish me luck!

The post Guerlain Le Petite Robe Noire Universal Tinted Gel is Simply Darling appeared first on Musings of a Muse.

Jancis Robinson donates papers to UC Davis

Wine journalist and author Jancis Robinson MW OBE has donated her archive – covering more than 40 years of wine writing – to the library of the University of California, Davis.

jancis robinson, decanter Jancis Robinson MW OBE at Decanter’s Fine Wine Encounter 2013 in central London.

Robinson, who was one of the first people outside of the wine trade to pass the master of wine exams in the 1980s and who received the Decanter ‘Man of the Year’ prize in in 1999, will speak at UC Davis next month to mark the donation.

The records include tasting notes dating back to 1976, some 275 notebooks recording Robinson’s travels around the world, her published work from 1965, photographs and correspondence with people including fellow wine critic Robert Parker, food writer Elizabeth David and former British prime minister Tony Blair.

'I feel extremely honoured that all my papers, notebooks, tasting notes and professional photographs have found a home in a part of the world that has been so important to me and my life’s work in wine,’ said Robinson.

'It is a particular pleasure to be in the company of such towering figures in the world of wine as Hugh Johnson, Robert Mondavi and Maynard Amerine in the famous UC Davis Library.’


Axel Borg, wine subject specialist at the library, added: 'As the papers of one of the best-travelled and most observant chroniclers of the changing face of wine, this collection adds new perspective on how the world of wine is being written about and is an important complement to the papers of Hugh Johnson, which the UC Davis Library added to our collection a year ago.’

The library is currently cataloguing the Jancis Robinson Papers on Wine Writing and Criticism, which will become available for public use by April this year.

Related stories:

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The post Jancis Robinson donates papers to UC Davis appeared first on Decanter.

Kat Von D Plath Everlasting Liquid Lipstick Now Available

Kat Von D Plath Everlasting Liquid Lipstick Plath is now available in full-size, exclusively through Kat Von D Beauty’s website. The Details Plath Warm red-brown

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