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November 12 2017

What We're Drinking – Roco “The Stalker” Pinot Noir 2013

This is an earthy and interesting glass of wine. Drink with duck confit. Recommended. 88 points.

Corvina, my first love

A chance encounter with a demure Italian red becomes a life-altering event.

November 05 2017

Star Wars and Makeup!

It’s not makeup but Star Wars fans should know that Sperry x Star Wars Slip-On Sneakers are on sale at for $37 bucks. I paid freaking $75 for the two pairs I purchased a few months ago.


I thought I’d give my fellow geeks a heads up as that’s a great deal. If you get one pair you won’t quality for free shipping so you can head to the beauty sale section and maybe something will grab you and that will tip you into the Free Shipping zone.

Orders $49 or more ship free!


The post Star Wars and Makeup! appeared first on Musings of a Muse.

Week in Review | October 28th through November 3rd

Happy Saturday! I always enjoy seeing what makes up the week’s top ten highest-reviewed products, so I hope you find it somewhat interesting as well! :) What was your week in review like? My skin tone/coloring: Favorite look you worn: Most used product of the week: Any new beauty discoveries: Week in Review

October 22 2017

50% All MAC Brushes One Day Only with Free Shipping

Debunking wine myths: What to look out for

Why they may not be true after all….

Pouring Wine

Debunking wine myths

Myth: Wine legs mean a better wine

wine legs

Do legs or ‘tears’ mean better quality? Credit:Credit: PhotoAlto sas / Alamy Stock Photo

The reality is that 'legs tell you relatively little about the wine’, says Matt Walls.

Myth: Putting a spoon in Champagne keeps it fizzy

spoon in champagne

Credit: Gunter Kirsch / Alamy Stock Photo

Really, there’s no evidence that proves this. You’re better off using a Champagne stopper.

Myth: Sulphites cause hangovers

Sulfur dioxide

Although a few people are allergic to sulphites, in most cases, hangovers are caused by dehydration from alcohol, not the sulphites in the wine.

Myth: A wine punt means a better quality wine

wine bottles punt

This is not a universal rule, and some styles like Riesling, for example never have a punt.

Myth: White wine doesn’t go with red meat

red meat with white wine, cordon bleu

Red meat with white wine? Do it, says Matthieu Longure MS.Credit: Le Cordon Bleu London

Take other factors in to consideration like acidity, age, oak rather than just the colour of the wine.

Myth: Only white wine pairs with fish

james bond, wine quote, decanter

'Red wine with fish. Well, that should have told me something.’ James Bond in 'From Russia with Love’ in 1963. Credit: Pen.

Again, there are other factors to consider. The main rule is don’t go for anything too tannic with fish.

Myth: Pale ros wine is better

pairing ros wines with food

Pale, delicate coloured roses from Provence have grown in popularity, and it’s become a trend for winemakers to try and keep the colour very pale. But that doesn’t necessarily mean that deeper coloured roses are worse quality wines.

Myth: Red wine should only be served room temperature

best reds to chill

Credit: Mike Prior/ Annabelle Sing/ Decanter

There are plenty of lighter style red wines that benefit from being lightly chilled especially in the summer months.

Myths: All Champagne should be kept to age

Champagne cellar

Credit: Cath Lowe / Decanter

Non-Vintage Champagne is generally made to be ready-to drink. Our experts say you can keep it a couple of years but not much longer. Vintage Champagnes are the ones that benefit from some cellaring.

Find more wine questions answered here.

The post Debunking wine myths: What to look out for appeared first on Decanter.

Finally! The Too Faced Clover Eyeshadow Palette Arrives

After much waiting the Too Faced Clover Eyeshadow Palette launched today at According to launch details the palette is exclusive to their website (I’m somehow not convinced that is true) and contains 18 brand new matte and shimmer shades as well as a how to get the look guide. They are donating $250,000 from sales of the palette to Best Friends Animal Society!

Of you want it, I highly suggest grabbing it as it’ll likely disappear in a few hours!

The post Finally! The Too Faced Clover Eyeshadow Palette Arrives appeared first on Musings of a Muse.

September 24 2017

How to Create a Social Media Marketing Strategy From Scratch

This post originally published on July 16, 2014. We’ve updated it here with new research and statsand a cool new infographic.

September 10 2017

Kat Von D Holiday 2017 Featuring Saint & Sinner Eyeshadow Palette

The Kat Von D Holiday 2017 Collection has arrived and with it the soon to be released Saint & Shinner Eyeshadow Palette that has the beauty wold in a frenzy. Well, anything Kat puts out lately causes the beauty world to be sucked into her vortex. The Saint & Sinner Eyeshadow Palette has been teased over the course of the last few months but don’t worry, it’ll finally be available come September 19th.

The good news? At least you can get your hands on some of Kat Von D’s other Holiday 2017 Gift Sets.

Here’s a look at the palette and other goodies.

Kat Von D Saint & Sinner Eyeshadow Palette $62 (Available 09/19 online and 10/6 in stores)

A limited-edition eyeshadow palette features 24 shades housed in a Gothic cathedral stain glass window-like compact. Each of the 24 shades are inspired by stained glass windows and are available in a variety of finishes including metallics, mattes, glimmers, and shimmers.

  • Saint shades: Absolution (ivory with gold super-glimmer), Worship (pearlescent eggplant), Immaculate (pearlescent olive), Chalice (metallic antique bronze), Sacred Heart (pearlescent coral), Amen (matte cream), Sanctuary (pearlescent nude coffee), Heaven (metallic silver), Crucifix (matte deep chocolate), Cathedral (gunmetal with silvery blue glitter), Rosary (metallic garnet), Baptism (matte pale pink)

  • Sinner shades: Rapture (rosy pink with pink super-glimmer), Sabbath (matte jet black), Ashes (taupe with gold glitter), Martyr (matte toffee brown), Devil (matte pumpkin orange), Revelation (brown with gold glitter), Vestment (shimmery maroon with blue-green shift), Ministry (metallic cobalt), Exodus (chartreuse with gold glitter), Exorcism (matte deep purple), Relic (metallic fool’s gold), Stigmata (metallic scarlet)

Kat Von D Find Your Nude Studded Kiss Lipstick Set $63 (Available Now)

A selection of Kat’s finest nude Studded Kiss Lipstick Shades (0.10 oz each) including bestselling shade, Lovecraft.

Shades include Magick, Noble, Lovecraft, Agatha, Cathedral.

Kat Von D Best Of Studded Kiss Lipstick Trio $38 (Available Now)

A selection of some of Kat’s bestselling Studded Kiss Lipstick shades in:

  • Vampira (burgundy)

  • Underage Red (fire engine red)

  • Lolita (chestnut rose)

You can shop select Kat Von D Holiday 2017 items now at

The post Kat Von D Holiday 2017 Featuring Saint & Sinner Eyeshadow Palette appeared first on Musings of a Muse.

Napa Valley's Appellations Are Near Meaningless

Richard Mendelson’s newish book, Appellations Napa Valley is a fantastic tome. Written in a personal, first person voice that reflects Mendelson’s vast experience with the development of the Valley’s various sub appellations as well as his obvious and genuine affinity for this part of the world, the coffee table-style book is a unique and necessary addition to the Napa Valley Wine bibliography. However, the subject of the book brings up an important question that has been asked before: Do Napa…

The post Napa Valley’s Appellations Are Near Meaningless appeared first on Fermentation.

What We're Drinking: 2016 Cave Robert et Marcel Saumur Les Pouches

An easy summer wine: mineral with a touch of lime and apricot.

Why Social Media Really Matters

One of my biggest commitments with this blog is to always answer your questions. And sometimes I forget how even the simplest questions need to be answered. I spend so much time focusing on the how and why of various social media topics, that I often neglect the most basic of questions. One of those []

The post Why Social Media Really Matters appeared first on Jenn’s Trends.

The 28-50 wine quiz Test your knowledge

Like a good quiz? Aside from the weekly quizzes, London’s 28-50 restaurant is now hosting wine quizzes with Master Sommelier Clement Robert. Here’s a little flavour of some of his questions to help your wine learning…


London’s28-50and its group head sommelier Clement Robert MS has started tailoring quizzes and wine learning with wine and food. What a great idea; a pub quiz made into a wine quiz. Here’s some of his questions to try your hand at.

Scroll down to take the 28-50 wine quiz

More wine quizzes:

italy wine holidays

Italian grape quiz Test your knowledge

Do you have the skills?…

Xarel-lo grapes, cava, Recaredo

Wine harvest quiz Test your knowledge

Would you know when to pick?…

difference between Champagne and Prosecco

Champagne or Prosecco wine quiz Test your knowledge

Are you a bubbly connoisseur or do you fall flat on your sparkling wine facts? Test your knowledge on Champagne

<!-- /#accordion -->

The post The 28-50 wine quiz Test your knowledge appeared first on Decanter.

August 27 2017

Covergirl Mix, Match, Play Mascara Kit Lets You Create Layering Cocktails

How freaking cute is this CoverGirl Mix, Match, Play Mascara Kit available exclusively at This mini collection includes four different mascara with two different formulas and four different wands that can be used individually or layered together to add length and volume to your lashes.

I almost want to pick this up with little regard to the fact I typically hate Covergirl’s big old club-sized applicators. I’m actually one of the few people that don’t really love layering mascara because I find the technique a little messy but when I’m going out for a night and I want a fancier or more dramatic look I’m guilty of putting together three different mascaras and just going to down layering them up so my lashes look super full and bold.

Each of these mini tubes contains 0.33 oz of mascara and the wands can be interchanged to create different looks. Apparently you can get 7 different looks when using the four different wants.

It just sounds damn fun and I’m all about having fun with my beauty.

Get the Covergirl Mix, Match Play Mascara Kit now at

The post Covergirl Mix, Match, Play Mascara Kit Lets You Create Layering Cocktails appeared first on Musings of a Muse.

Chinese wine lovers snub screwcap, for now survey

Research has found that natural cork is still the preferred wine closure in China, US and Germany, but the study’s authors believe this perception ‘will begin to change’.

Natural Corks

Natural corks.

Data compiled by research company Wine Intelligence for its Landscapes 2016 and 2017 reports shows that natural cork remains dominant in the US, China and Germany, where 60% of survey respondents chose it as their most favourite closure.

The research was based on surveys of 1,000 adults who are regular wine drinkers, conducted in 2016 and 2017.

Of all cork preferring nations, China was most sceptical towards screwcap. Almost one in three of those surveyed said they did not like buying wine with this closure.

James Wainscott, author of the report, told that China’s preference for cork was partly due to the historical strength of wines from traditional French regions, such as Bordeaux and Burgundy.

'Natural cork is almost a given and is certainly expected for wines from these regions,’ he said.

'Our data shows that China in particular views screwcap appropriate only for lower quality wines.

'The first wave of wine drinkers in China went straight for Bordeaux and Burgundy, where screwcaps are practically an aberration. As a result, they’re much more comfortable with natural cork: 61% of upper-middle class imported wine drinkers like buying wine with this closure, while only 23% accept screwcaps.’

As recently reported by, even New World producers accustomed to screwcap tend to change their closures for the Chinese market.

SEE ALSO: The cork landscape in China

However, Wine Intelligence predicted that the situation may change in China.

'We anticipate that perceptions of screwcap will begin to change with time, particularly as China is importing more and more wine from countries who routinely bottle under screwcap, such as Australia and Chile,’ the report said.

'Old World countries have practised bottling under cork for generations and change will come slowly. But if Australia and New Zealand have taught us anything, it is that perceptions can be changed: it just takes time, effort and real ambassadors for change to lead the charge.’

According to Wine Intelligence, preference towards a closure is determined by exposure.

'A whole generation of regular wine drinkers have been raised on screwcaps in Australia and as a result we see much greater levels of acceptance,’ said Wainscott.

Meanwhile, in the UK cork and screwcap are equally preferred, 41% and 40% expressed affinity for them respectively, which has not changed since 2014.

Wine Intelligence had also a look at synthetic cork globally.

This type of closure seems less polarising, with an average 60% of respondents displaying a neutral attitude towards it.

The US and China are two countries where the preference for this closure is most dominant. China was the only market surveyed where synthetic closures were more popular than screwcaps.

More articles like this:

Champagne corks

Champagne corks ask Decanter

Why do Champagne bottles have mushroom-shaped corks..?

Coravin Wine Access System, Coravin

New technology launched to 'taste wine without pulling the cork’

A new wine gadget, developed by US manufacturer Coravin, has been released allowing wine lovers to 'access any wine, any

Natural Corks

Cork taint in wine 'suppresses’ sense of smell

Scientists in Japan claim to have 'completely changed’ our understanding of the way cork taint in wine works.

Nomacorc corks

Cork and synthetic bullish about performance

Nomacorc, the synthetic closure manufacturer, has announced 'record sales’ for the first half of 2011 - while the natural cork

<!-- /#accordion -->

The post Chinese wine lovers snub screwcap, for now survey appeared first on Decanter.

Pacifica Cherry Lava Purify Mask Creating Lather To Cleanse The World's Face

Pacifica Cherry Lava Purify Mask ($14) is a newish charcoal mask that acts to pull junk out of your pores while tightening skin. The mad mask frenzy that social media stirred up has bitten me so, I’m over here multi-masking a few times a week. I’m positive I’m on the verge of my skin peeling off because I’ve been masking so much. Some have been good experiences, some pointless, and the Pacifica Cherry Lava Purify Mask has been pretty great.

Here’s my thoughts and review.

So, the Pacifica Cherry Lava Purify Mask is pretty different compared to a lot of masks I’ve tried. This contains volcanic that acts to remove dead skin, caffeine, as well as green tea. It has a light cherry fragrance which is identical to the Pacifica Berry Matcha Recharge Face Lotion which reminds me of a plastic doll smell.

Pacifica recommends applying a thick layer on your face and sitting around for 10 to 20 minutes before working into a lather and rinsing off. I highly recommend going with less versus more! I’ll tell you why in a second.

The mask is very thick and creamy but it does have a looser texture which gives it a slightly runny consistency. It applies easily enough and starts off as a dark gray but turns into a lighter gray as you massage it on. I left it on for 20 minutes as I watched Game of Thrones and it didn’t tighten up nor did it completely set or dry down. After the 20 minutes was up and headed to the sink, added water, and started to gently massage it in. HOLY COW! It creates tons and tons and tons of lather. I applied a medium amount on my face. I wouldn’t say it was a thick layer but I did use about two quarter size amounts on my face and man it created some intense layer. At first, it was a little difficult to remove. I kept adding water but it wasn’t breaking down but with a little pressure I started working it up in a good lather and after that it rinsed off easily.

I was concerned this would strip my skin and make me tight. It does contain kaolin which isn’t too kind to drier skin as well as other drying ingredients like volcanic ash and charcoal powder. But I was surprised and relieved I came out of it not dry nor tight. My skin felt quite smooth and soft. Not hydrated mind you but definitely not dry either. Not to mention it was also squeaky clean.

I liked this a lot and I’m going to add it to my weekly routine. It’s a really great way to get a good deep clean! I’m not sure how my skin will react to this in the Winter but right now my skin loves it.

Get the Pacifica Cherry Lava Purify Mask is available now at (Pacifica is on sale as well buy 1, get 1 40% off).


Water, Glycerin, Myristic Acid, Palmitic Acid, Stearic Acid, Potassium Hydroxide, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Lauric Acid, Benzyl Alcohol, Charcoal Powder, Volcanic Ash, Kaolin, Caffeine, Camellia Sinensis Leaf Extract (Green Tea), Ethylhexylglycerin, Tocopherol, Capric Acid, Prunus Serotina (Wild Cherry) Fruit Extract, Parfum (Natural), Potassium Sorbate

The post Pacifica Cherry Lava Purify Mask Creating Lather To Cleanse The World’s Face appeared first on Musings of a Muse.

Double Your Eyeliner Pleasure with Bobbi Brown Long-Wear Gel Eyeliner Duo

Two is always better than one right? Bobbi Brown Long-Wear Gel Eyeliner Duo both saves space in your makeup drawer and also gets your two great shades of gel liner in one easy to store pot. These Long-Wear Gel Eyeliner Duo Pots contain two complementary shades of Bobbi Brown’s best-selling Long-Wear Eye Gel that provide 12 hours of waterproof lining power.

Bobbi’s liner has always been a favorite of mine! It has a nice creamy formula that glides easily onto eyes.

Speaking of doubles I was able to get my hands on The Grady Twins Pop Vinyl Set with blood. Pats on the back are welcome. I have the original set but the blood set proved nearly impossible to find last year. I’m talking win the lotto impossible. But I was able to purchase a pristine set by means of selling off a kidney recently.

Yes, I’m that obsessed with the Shining. Forever, and ever, and ever.

That’s my geeky good news of the day!

Visit The New Zealand Cellar in September to enjoy a selection of DWWA 2017 winners

wine corkage, New Zealand cellar Enjoy happy hour at New Zealand cellar at Pop Brixton.

The New Zealand Cellar, located in Brixton, London (UK), specialises in the best wines from New Zealand’s finest vineyards.

This September, The New Zealand Cellar will be featuring 5 DWWA 2017 winning wines in-store at 20% off from 1 September until 30 September 2017.

There will also a 20% discount on the Decanter 6 and 12 bottle mixed case during the whole month.

The DWWA 2017 winning wines from New Zealand on offer are:

Promotion period: 1 30 September 2017

Address:Pop Brixton, 49 Brixton Station Road, SW9 8PQ


The post Visit The New Zealand Cellar in September to enjoy a selection of DWWA 2017 winners appeared first on Decanter.

August 06 2017

A Day in the Life of a Social Media Manager: How to Spend Time on Social Media in 2017

One of the questions I get asked most as the social media manager here at Buffer is:

How do you break up your day in order to get the most out of social media?

Up until recently, I hadn’t really thought about it much. A little bit of content creation, curation, audience engagement, emails, outreach, and some Buffer scheduling.

I kept wondering, is there really a social media manager formula for success? How are other social media professionals spending their time during the day? Do we share the same tasks?

In search of an answer, I tracked every hour of my day for an entire week and scoured the web for top tips and resources from other social media marketers.

Here’s what I found out about the best ways to make the most out of your time as social media manager.

A Day in the Life of a Social Media Manager: How to Make the Most of Your Time

Inside a social media manager’s schedule

Being a social media manager can mean a seriously busy day of work. To prove just how packed it can be, Curalate put together an inside look at Mario Moreno’s daily schedule. Mario is the Global Social Media Manager for one of the world’s largest retailers:

Curalate - Social Media Manager Schedule

Can you relate to a schedule like Mario’s? Perhaps you do more. Or perhaps you perform different tasks on a daily basis. That’s the beauty of being in this industry!

Here’s a quick look at my day and how I spend each third:


  • 7-7:30am: Breakfast & coffee

  • 7:30-8:30am: Email & voicemail

  • 8:30-9am: Check-in on all social media platforms

  • 9-9:30am: Measure social results and add to spreadsheets

  • 9:30-10am: Respond and engage with community

  • 10-10:30am: Schedule new content to Buffer

  • 10:30-10:45am: Break & more coffee (much needed!)

  • 10:45-11am: Read and learn

  • 11am-12pm: Content creation (podcast, writing)


  • 12-12:30pm: Lunch

  • 12:30-1pm: Emails and voicemails

  • 1-1:30pm: Respond and engage with community

  • 1:30-2:00pm: Curate content

  • 2-2:30pm: Read and learn

  • 2:30-2:45: Break

  • 2:45-3pm: Schedule content to Buffer

  • 3-4:30pm: Content creation (video, graphics)

  • 4:30-5pm: Emails and voicemails

  • 5-5:30pm: Check Buffer queue


  • 5:30-6:45pm: Gym

  • 6:45-8pm: Dinner with my wife

  • 8-9pm: Learn (programming, video making, etc.)

  • 9-10pm: Relax and watch TV

  • 10-10:30pm: Read

  • 10:30pm: Sleep and repeat!

Themost important and productive times for me throughout the day are when I have the opportunity to create content, engage with the community, and learn.

The social media industry is one where there is a sharp learning curve to becoming an expert (and even then there’s still learning to do). That’s why Dennis Yu, CTO at BlitzMetrics, spends at least 3 hours learning every single day like so many other professionals.

I intentionally build learning, creating, and engaging time into my day so that I can increase the effectiveness of Buffer’s social media over time. Focusing on one single task (instead of multi-tasking) has helped me to make the most of the hours spent learning, creating, and engaging.

Ready for another view on the social media manager job description?

Here’s an interesting infographic from Meltwaterthat shows all of the tasks that a social media manager might perform in a given day. That’s a lot!

Meltwater - A Day in the Life of a Social Media Manager

The role of social media manager has evolved so quickly and dramatically over the course of the last 17 or so years. What was once a fairly straight-forward job of posting content and responding to the community has morphed into one that requires of a variety of soft and technical skills.

Social media managers are starting to look more T-Shaped than ever before.

On any given day, a social media manager might be responsible for setting the strategy for an upcoming product launch, creating a video, analyzing data across platforms, designing viral GIFs, coordinating messaging with PR & Communications, runnings paid advertisements and lots more.

It’s no wonder these jobs are in such high-demand!

Making the most of your time as a social media manager

What do you do when you have to juggle all of the tasks above?

Perhaps the biggest challenge for social media managers is figuring out which activities to prioritize that will have the biggest impact on their brand or organization.

Daily and weekly to-do lists are handy as well as understanding what has moved the needle in the past on social media.

But I’d love to share two different ways of thinking about prioritization and making the most of your time that has helped me tremendously in my time as social media manager.

Coca-Cola’s 70/20/10 Content

Coca-Cola has, for a long time, been a leader in the content marketing and social media space. Their 70/20/10 Ruleis a huge inspiration for us on the Buffer marketing team. It’s mainly intended for budgeting and content development purposes but can assist in the social media process as well.

Coca-Cola's 70/20/10 Content

70/20/10 Rule in action

Now: 70%

This is the bread and butter of your marketing activities. For social media managers, this might mean activities like creating videos, engaging with your community, and curating content. In other words, low-risk activities that make a moderate-to-high impact on a day-to-day basis.

New: 20%

The 20 percent category is saved for iteration and innovation (new) on things that worked in the 70 percent bucket. For social media managers, this might mean an improvement on the overall quality of videos (or a different type of video completely). It might also mean the launch of a Facebook Group or private Slack community. In the 20 percent category, returns on investment aren’t necessarily immediate.

Next: 10%

This is your high-risk, high-reward content. The ability to strategically identify and experiment in up-and-coming channels or mediums is an important skill for social media managers to develop and usually comes over time with experience. For example, you might launch a new Snapchat advertising campaign or install Facebook Messenger chatbots on your web assets. 10 percent bucket activities are meant to pay off big dividends down the line.

Determining ICE Score

Another one my favorite ways to prioritize social media activities is to think of each in terms of ICE. ICE, developed by Sean Ellis, CEO at, stands for Impact, Confidence, and Ease.

Determining ICE Score

Start with a list of all of the things that you would like to do or accomplish on social media within a given time frame.

Once you have a complete list, assign each task a score between 1-10 (1 being the lowest and 10 being the highest). After you’ve assigned each task a set of three scores (I, C, & E), take the average of all three and that is the total ICE Score. The higher the score the greater the potential.

GrowthHackers has an easy-to-use ICE Calculator that you can try for fun today.

Here’s a quick example of ICE in action. Let’s say that these were some of my weekly social media activities:

  • Curate content (I=6, C=7, E=6)

  • Create marketing videos (I=10, C=8, E=2)

  • Write new blog post (I=7, C=7, E=4)

  • Engage with community (I=7, C=7, E=7)

Based on the total ICE scores, I might prioritize these activities in this order:

  1. Engage with community (Total ICE Score = 7.0)

  2. Create marketing videos (Total ICE Score =6.7)

  3. Curate content (Total ICE Score =6.3)

  4. Write new blog post (Total ICE Score =6.0)

The great thing about the ICE method is that it can be applied to a variety of industries, goals, and situations.

Now let’s quickly take a look at the 10 high-impact tasks of a social media manager job and what they each entail. This list is adapted from my own experiences at Buffer as well as conversations with lots of marketers around the world.

10 high-impact tasks of a social media manager job

1. Strategizing

There are so many goals we could potentially focus on as social media managers like brand awareness, engagement, traffic, and signups, to name a few. There’s also the challenge of figuring out how to make sure your social media goals are aligned with your overall company goals. That’s where a having a solid social media strategy comes into play.

2. Engaging

Along with creating and curating content, cultivating a happy and engaged audience is a high-impact task for any brand. This helps to create a community of loyal followers who will eventually help to spread the word of your product or service on social media.

3. Creating

At the heart of every social media manager role is the art content creation. Content is the life blood of your social networks and what keeps your audience reading, engaging, and interacting with your brand. It’s important to learn how to create all sorts of content from videos to GIFs to infographics and more.

4. Curating

Depending on the various types of content you share on social, curating can have a huge impact on your overall social media results. Discovering and sifting through content from others involves having a deep well of sources to read-as well as the time to read it all and determine the best fit for your brand.

5. Scheduling

Planning ahead and scheduling content is another high-impact task that makes a world of difference for your brand. We’ve often found that our posts perform best early in the morning, in the evenings, and on weekends - so choosing a social media management platform that allows you to post even when you’re not online can make your life a whole lot easier and improve your results.

6. Listening

I’m always amazed over the awesome things that I find when I have my ear to the ground searching and listening for conversations around Buffer and similar terms. There are so many opportunities for marketers and brands to proactively seek out and build relationships with potential customers in your community. But choosing the right listening tool is crucial for finding relevant terms and conversations in your industry.


Once your posts are scheduled and sent out to social media it’s time to analyze their performance. How many clicks did they receive? How many likes, comments, and shares? How did it impact the bottom line? Then, taking a step further, how can you use those stats to help make informed decisions in the future. That’s where great social media managers thrive!

8. Helping

The use of social media as a customer service toolhas skyrocketedover the last few years. Customers are no longer relying only on 1-800 numbers for answers to their questions they’re turning to social networks like Facebook and Twitter. Whether folks are reaching out to you with a question, comment, concern, or complaint, it’s a social media manager’s job to figure out the best plan of action to help that person.

9. Learning

Becoming a student of the trade and learning as much as you possibly can has both a short and long-term impact on your brand or company. Like I quickly mentioned before, there’s a steep learning curve to becoming a great social media manager and building the skills it takes to succeed all stars with learning.

10. Experimenting

We love experimentation here at Buffer. In our experience, the more we experiment the more we learn about what works and what doesn’t on social media. We’ve tried all sorts of things from five Facebook Live sessions in one day to creating a Tumblr account to starting a podcast. Experimenting ties directly into all 10 high-impact tasks of a social media manager.

A social media manager checklist

A big takeaway from all of this is that there are so many different day-to-day schedules of a social media manager. The same holds true for day-to-day tasks!

That’s why I’d love to leave you all with a giant social media checklist for each individual network. Hopefully, this will help to shed some light on what other marketers are doing daily and inspire you to create your next big social media hit.

A Day in the Life of a Social Media Manager - Social Media Checklist


What does it look like to be a successful social media manager?

I really do believe it’s one of the best jobs out there. What’s better than engaging with awesome people on social media and creating content that people love?

The big challenge is that full-time social media managers take on a huge number of tasks every single day, and the time involved can grow exponentially along with the scale of the strategy. That’s why it’s important to constantly work on prioritizing tasks by using the methods and strategies above.

How much time do you spend with social media management?

I’d love to hear what your days look like. Please do share in the comments!

Kevan originally published a version of this post in 2014, this version has been fully updated for 2017.

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